Ever felt blind to your customers’ needs?
Wondering how to make your in-store customer journey personalised?
Is your business drowning in a sea of faces & data?

Instead of growing Revenue, you are focussing more on accruing authentic data rather than acting upon them

Are long checkout lines killing your conversions?

You are too late to respond and customers have already walked out of your store

Worried about fraud and losses?

Still wondering how to arrest your efficiency loss

– AI meets Retail

Customer Analytics in Retail: Understand Your Buyers to Increase Sells

TORK- for Retail is powered with Artificial Intelligence (AI) in video stream, enabling retail stores to understand their visiting customers better. TORK- for Retail, is an AI based Retail Analytics Application, that converts your in-store cameras into data generating machine. With TORK- for Retail, make more data driven decisions for business growth.

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TORK for Retail Face Recognition - Softweb Technologies

– Real Time Data Analysis

Why TORK for Retail

TORK for Retail, is artificial intelligence based retail analytics solutions that provides you with real-time data for your in-store customer. Access important actionable insights.

With TORK-Retail, one of our clients

Increased 35% of their in-store footfall
with an 18% increase in their sales

Footfall Analysis

Accurately ascertain the total footfall received in your store without any manual intervention. Understand the true Conversion Ratio of store by comparing invoices against footfall received. Develop strategies to capture business from ‘opportunity lost’.

Demography Analysis

Know your customer better with understanding your customer demographies (age, gender). Make informed decisions regarding marketing campaigns and merchandise selection.

Dwelling Time

Understand precise dwelling time of your customers or visitors within the store. Implement strategies to increase the time spent by customer within the store for better conversion and higher billing.

Business Hour Analysis

Get Real-time updates about store occupancy by customers. Gives you precise understanding of business hours and plan your resources accordingly.

Heatmap Analysis

Identify the most popular zones within your store. Make data driven decisions to implement marketing communications to create more awareness.

Personalised Service

Identify your most regular and loyal customers to provide more personalised service. Create an impactful and long lasting relationship.

Increase Profitability of Retail Store, by gathering through your camera feeds. Applying computer vision in Retail Stores helps you understand various store metrics.
Correlate your data with accuracy to enhance sales drivers

Store Layout

TORK for Retail, the computer vision based solution for retail stores helps you make optimised store layout decisions. Processed heatmaps and images helps you understand the effectiveness of the store layout.

Merchandise Planning

Have a detailed understanding of the demographics of your visiting customers’ age and gender to make apt merchandise planning decisions. Keep your stock updated according to latest fashion and trends and cater to them with options that customer wants.

Customer Dwelling-time - Softweb Technologies

Resource Optimisation

TORK for Retail enables you utilise your resources optimally with better cost saving opportunities. Plan your staffing roster according to the need of business, and provide optimal service to your customers.

Campaign Management

Understand the effectiveness of your campaigns (be it OOH or Social Media Based) . Target your customers more precisely for marketing communications.

Individual Customer - Softweb Technologies

Shop-in Shop Management

In-depth understanding of your customer behavior in-store. Understand which zones in your store customers are visiting the most. Get a deeper understanding of your shop-in shop visits promo zone conversions

Loyal Customer Visit

Helps You get alerts when the Store’s Loyal or VIP Club Members are entering the store. Make your services more personalized and suggest regular customers with new stock based on their previous purchases

– Real-Time Data Analysis

TORK Retail Dashboard

– TORK empowers you with accurate streamlined data helping retail store management to take
– Strategic Decisions ensuring business growth
– Identify loyal customers for personalized service
– Utilise manpower optimally according to business hours.