{"id":665,"date":"2023-04-15T10:00:01","date_gmt":"2023-04-15T10:00:01","guid":{"rendered":"https:\/\/beta.softweb.co.in\/?p=665"},"modified":"2024-09-24T06:07:08","modified_gmt":"2024-09-24T06:07:08","slug":"facial-recognition-in-retail-creating-unified-commerce-omni-channel-presence","status":"publish","type":"post","link":"https:\/\/softweb.co.in\/blog\/facial-recognition-in-retail-creating-unified-commerce-omni-channel-presence\/","title":{"rendered":"Facial Recognition in Retail: Creating Unified Commerce & Omni-Channel Presence"},"content":{"rendered":"\n

The retail Industry in today\u2019s world is expanding beyond brick-and-mortar store operations. In an attempt to acquire customers both online and offline, retail stores are indeed decking up their online presence as well. The evolution journey of retail started from brick-and-mortar stores to e-commerce. facial recognition in retail enbles the retail stores to create an unified commerce and omnichannel presence.<\/span><\/p>\n

The landscape of commerce is undergoing a transformation, though perhaps not in the manner anticipated by some. The forthcoming shopping experience won\u2019t be solely retail or online-centric; instead, it\u2019s evolving into a hybrid model. Omnichannel retail and unified commerce converge to create a customer-focused, all-encompassing solution. <\/span><\/p>\n

This method enhances the customer experience, regardless of their preferred shopping mode, and amplifies your impact across all channels. With the appropriate tools, your customers can relish a smooth, personalized, and interactive purchasing journey, irrespective of whether they physically visit your store.<\/span><\/p>\n

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We are entering the world of \u201cphygital\u201d\u2014 Physical & Digital at he same time, where there is not a physical world or digital world in retail, but rather a completely connected one.<\/a><\/strong><\/p>\n<\/blockquote>\n

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The Digital Transformation in Retail<\/em><\/h3>\n

The next phase led to shopping via mobile phones and now to even social media. This evolution could be seen as starting from single retail stores to virtual stores, finally omnichannel<\/a>. Every organised retailer is equally expanding towards online and social media market space as well- leading to a Unified Retail Space.<\/span><\/p>\n

An integrated commerce platform enables you to enhance your in-store sales strategy by leveraging cross-channel customer insights. By having a consolidated perspective on customer interactions across digital, social, and other channels, sales associates can provide personalized services based on data, catering to the unique preferences of each shopper.<\/span><\/p>\n

Facial Recognition in Retail: Shaping the Shopping Future<\/h2>\n

Facial recognition in retail too has evolved keeping at pace with new technological developments. With the advent of computer vision, artificial recognition and machine learning, facial recognition technology has moved beyond the identity of security management tools. Rather, it is being made to use an important medium for customer service and engagement.<\/span><\/p>\n

As omnichannel retail gained prominence among customers it was widely accepted among the consumer base. The availability of multiple interfaces helped customers shop effortlessly, and to gain an overall understanding of customer behavior. But, instead of complementing the shopping experience, the omnichannel retail space ended up competing against each other. The competition affected both online as well as offline retail, as both failed to cater for the customers in their way.<\/span><\/p>\n

Personalization and Customer Preferences<\/em><\/h4>\n

Regular store-visiting customers lost attraction over online shopping due to a lack of personalisation<\/a> in services. Online customers are too detached from brick-and-mortar stores for price disparities. The overall retail failed on two base pillars of customer satisfaction-pricing and personalised service.<\/span>
The development of Unified Commerce has brought in new opportunities as well as challenges for the retail industry. The primary idea behind developing Unified Commerce is to create a seamless and frictionless shopping experience for customers. Facial Recognition in retail, or rather Unified Commerce can be a solution to create this frictionless experience.<\/span>
The Unified Commerce space can be broadly classified into 3 categories:<\/span><\/p>\n